Philippine Fashion Week 09: SM Department Store
Proudly Filipino, SM Supermalls, owned by SM Prime Holdings, Inc., is the largest chain of shopping malls in the Philippines. Starting off as a chain of shoe stores in 1958, it became a full-range department store, currently having 33 malls across the country and 4 branches in Jinjiang, Xiamen, Chengdu and Chongqing in China. SM (Shoe Mart) recently unveiled SM, The Fashion Store - RTW collections for men and women.
Here are some of the pieces from the fashion show:
Street Punk Chic - Hot Kiss top, Shopaholic skirt and gray wedge by Parisian Jr.
Mudd jeans and top worn with a Shopaholic vest.
Resort Report - Floaty coco cabaña caftan with botanical prints.
The new little black dress from BCBGeneration.
Menswear-inspired ensemble: Alexane silk blouse accessorized with a bow and Studio S black tulip skirt.
An elegant Studio S black dress (at a price you could've sworn was for clearance!)
Impeccable Tailoring - Blanc et Noir blouse, Alexane jacket and Encore jodhpur.
Do the Jumpsuit. Encore jumpsuit worn with Alexane jacket.
Get the eighties vibe with graphic printed unstructured off-the-shoulder blouse dress from Blanc et Noir.

SM Mall of Asia, one of the largest shopping malls in the world is right next to SMX Convention Center, Philippines Fashion Week's current home for the past year and definitely years to come.



