Philippine Fashion Week 09: SM Department Store

Proudly Filipino, SM Supermalls, owned by SM Prime Holdings, Inc., is the largest chain of shopping malls in the Philippines. Starting off as a chain of shoe stores in 1958, it became a full-range department store, currently having 33 malls across the country and 4 branches in Jinjiang, Xiamen, Chengdu and Chongqing in China. SM (Shoe Mart) recently unveiled SM, The Fashion Store - RTW collections for men and women.